"Part of it, too, as an agency, we have been
very gifted over the years. People have been very generous to us. Our
clients have been good to us.
"We're part-time professors. Mike is on the faculty at Pepperdine
and USC and I'm on the faculty at USC's grad school and UCLA, so our
philosophy is that if there's an opportunity for us to use our skills
and talents to help someone who doesn't have what we have, then we'll
do pro bono work.
"I've read some reports where people think I was calling her on the
phone and pitching her bedside. Which, is not anything ethically I
would ever do. We have a code of ethics in PR saying we don't ambulance
chase. It was by referral."
(posted at:2/22/2009 5:38:13 AM)