On Friday,
Feb. 20 Whittier Daily News editor Tim Traeger conducted an exclusive
interview with Joann Killeen and Michael Furtney, partners in the
public relations firm the Killeen Furtney Group. Up until recently, the
two represented Nadya Suleman, Whittier mother to the longest living
octuplets in U.S. history.
The following is a transcript of their interview:
Q - Have you had any other famous clients even close to "Octomom"?
Killeen: "Mike's mainly been corporate and I've worked in corporate. I've worked at ad agencies. I've done technology.
"When I worked for Wagner and lived in Portland, I worked on
Microsoft - a little program called Windows NT and Security. So I've
handled quite a few little crisis about NT being hacked in to and you
know all those little types of things hackers are saying they're going
to bring Microsoft down.
"But nothing to the extent of the way the world has really globbed
on to Octomom and have, almost from the way we look at it, she's almost
become like a cult figure.
"It was three weeks ago today that we had our initial meeting. We're
a pretty well known public relations firm. We specialize in crisis
communications, media relations, strategic planning, business to
business. We do a lot of background papers, a lot of speeches and a lot
of presentations. We do really high-level work.
"Because I'm one of the past presidents of the Public Relations
Society of America - which is the largest PR association in the world -
it's kind of like being in the bar at Cheers. Everyone knows your name.
"So two of Kaiser Permanente's public relations firms recommended
us. We were one of four firms that specialize in crisis communications
that had an opportunity to meet with Nadya while she was still in the
hospital. I don't know who the other ones are.
"So we had a meeting with her and we just sat down and talked. It
was pretty clear when Mike and I parked in the parking lot of the
hospital. All the satellite trucks and people were everywhere.
"It reminded me of when we did Commerce because everyone was staking out Commerce and I thought, `Wow, here we go again.'
"So we got through the maze of the hospital and introduced ourselves
and just sat down bedside. I said `What's going on? What are your
concerns? What do you want to do? And how can we help you?' So it was
just casual. It was like two ladies sitting down and having coffee.
Mike was there and we just sat there and I said `OK, well here's what I
think we need to work on.'
"She wanted to find a very comfortable and safe way to tell her
story. She was absolutely amazed at the attention that she was
garnering because she's just a mom. During that first meeting, she kept
saying, `I'm just a mom. I'm just a mom. Why is everyone so interested
in me? I'm just a mom.'
"And I said, `Well, you're a mom now to the longest living octuplets
in American history.' And I said, `You already have six at home. A lot
of moms have six, but they don't have eight through this miracle of
IVF. And now you have 14 children under the age of 8. You have 10 boys
and four girls. So beyond just being the most in-demand mom that you
are right now, you have made history in many, many ways that you
haven't even begun to contemplate here in this hospital bed."'
Furtney: "And she had been in the hospital for nearly two months. She was kind of insulated from everything."
Killeen: "She hadn't been
outside that hospital in two months. So she was on bedrest for almost
nine weeks in that bed, in that room, trying to hibernate and do the
very best job she could to secure those children.
"She had migraine headaches every single day and chose not to take
any medicine. She would be in the bed with a pack of ice on her head
and that's all she could do because she wanted to secure the future of
those babies she was carrying. She refused (medication) because she
didn't want anything to impact her children."
Furtney: "The weird thing
was that she was operating on the assumption there were seven. It
wasn't until the actual birth process that there was eight. One of the
nurses or doctors said, `there's a little hand."'
Killeen: "So they put their
glove in and that little tiny baby hand clung on to that surgeon's
glove. And that's how they found the last little guy. It was just such
an amazing story.
"As she explained to us, she went to the same IVF doctor for all her
procedures. Based on her medical history with the doctor, they agreed -
again I wasn't there so I don't know what the conversation was about -
but what she shared with us and she did share with Dateline (NBC) was
that the doctor implanted six embryos and she had a single birth.
"The last pregnancy she had before the octuplets, was six embryos
planted and she had twins. So she decided she still had some (frozen)
embryos with the doctor.
"She was going into premature ovarian failure, so if she was going
to have another pregnancy before her ovaries and her uterus completely
unable to carry children, she had to make a decision. So she either was
to donate those frozen embryos to science, give them to an infertile
couple or destroy them.
"And because of her deep religious faith, none of those choices were agreeable to her."
Furtney said Suleman attends the Calvary Chapel in Diamond Bar.
Furtney: "I'm not sure what denomination."
Killeen: "She talks
passionately about her Christian faith. She talks passionately about
being pro-life and about `I couldn't give my babies away and I couldn't
destroy my babies.'
"So she worked with her doctor and they implanted the same number of embryos they always had - which was six.
"This time, it was frozen embryos. Before it had always been a fresh
procedure. So, technically, in the thawing of the embryos, there's a
medical term called `twining.' And two of the eggs twined and split
off, meaning she now had two sets of identical twins within the
octuplets.
"Despite what everybody's saying, she didn't order eight, she didn't
plan on eight. She thought based on what the doctor told her, Tim, it
was either going to be a single birth or twins at the most.
"So she thought, `Well, I'll either have seven children or eight. I
have no more embryos in storage. This will complete my family. I will
go back to school in the fall. There's daycare at Cal State Fullerton.
I'll bring the kids to school. I'll get my student loans. I'll be a
counselor. And I'll take care of my children.'
"There was never any plan or fantasy about wanting to be the mother
of octuplets. That was not anything she discussed. She was solely
focused on being the best mom she could be, expecting one or two based
on her medical history and what her doctor told her."
Q - So the miracle was thrust upon her?
Killeen: "Correct. Now,
there's a process the doctors talk about, and was talked about a couple
of times that I was on the Dr. Phil show three times, that's called
selective reduction. And what the doctors do is they have you in an
exam room and there's a ultrasound. And what they do is they use the
ultrasound to see the fetus in your uterus.
"They can tell you the body weight of each one of them. And what
they do in selective reduction is they, based on the medical expertise,
they want you to look at the screen and decide which ones' the weakest
fetus and which ones' the strongest. They want you to selectively
reduce that fetus so that the stronger ones, the bigger ones, the more
healthier ones, can survive in your uterus.
"So you inject saline solution into the heart of the fetus and you
kill those babies. And that was not an option for her. That was not a
choice. And she said `I cannot do that. I'm a Christian woman and I
can't kill my own children. That's what selective reduction is about
and nobody is willing to talk about it. If you look at the medical
term, look at the IVF literature, do the research on selective
reduction, it's a nice way of saying killing the weaker ones so the
bigger ones, the healthier ones, can grow. And maybe you'll get two
healthy ones, instead of five or six that might have medical issues."
Q - So after all this, what were your responses?
Killeen: "It was the same
Friday. We left about five o'clock. We were in traffic going back home,
and I said to Mike, `this would be really interesting. How many PR
people get the opportunity to have the experience of working with a mom
having octuplets?'
"This would be a good news story. Maybe the cover of People
magazine. Maybe some women's magazines. Maybe some local photo ops when
the babies go home.
"I didn't think they were all going to go home at the same time, but
I was envisioning six blue blankets and two pink and I was saying to
Mike, `What is the visual? A big, big basket with all these babies in
to show mom. Then get all 14 kids I was visualizing this picture of the
whole family together.'
"So I was thinking positive. This would be fun. Actually, pro bono
wise, we would be doing this for about a week, a week and a half."
Q - What made you decide to represent Nadya for free?
Furtney: "She has no money."
Killeen: "Part of it, too,
as an agency, we have been very gifted over the years. People have been
very generous to us. Our clients have been good to us.
"We're part-time professors. Mike is on the faculty at Pepperdine
and USC and I'm on the faculty at USC's grad school and UCLA, so our
philosophy is that if there's an opportunity for us to use our skills
and talents to help someone who doesn't have what we have, then we'll
do pro bono work.
"I've read some reports where people think I was calling her on the
phone and pitching her bedside. Which, is not anything ethically I
would ever do. We have a code of ethics in PR saying we don't ambulance
chase. It was by referral."
Furtney: "We both are
familiar enough with the McCoy septuplets and the family down in Texas
and John and Kate Make 8. We thought there was more opportunity to put
Nadya in a position to have that kind of coverage and we were both
surprised, startled and disappointed by the almost immediate negative
reaction.
"It was within the first day that we were known to be her agency that stuff started coming over our computer in waves."
Killeen: "E-mails and
voicemail messages. People would call our office and just scream
profanities into the phone. `F- you! F-you!' Or they would just say,
`I'll get on a plane and come to California and I hope you die!' Or,
`Joann, you should be ashamed of yourself. You're old and you're tired
and you're a has-been and you should be put down like an old dog. For
the remaining days you have left on this planet, why don't you do
something good for the universe?"'
Furtney: "And I think the
major factor in those attitudes was economic. I mean they wouldn't even
grant that there was any humane aspect.
"All they were pissed off about was that here we are, the state is
in a terrible financial condition - at that time we didn't have a new
budget - and we're being asked to not only in the past to take care of
this woman and her six children that she already has at home but now
we're going to be further burdened with eight more kids at a time when
the state and federal government can't afford those additional expenses.
"That's so ridiculous that it's hard to even argue because even if
you said, OK, the cost of Nadya and her kids in some part is going to
be borne by the public system over the next 18 years, is that really
going to change the state's overall financial position?
"Obviously not. But that wasn't an argument that anyone was going to
accept because all they wanted to do was vent because they were having
difficulties of some kind.
"Or it was contrary to their image of what a good family should be.
Single moms don't matter. Lots of kids automatically make you a bad
person.
"And it was fascinating to just see the absolute illogic of those
arguments, but they are so insanely passionate about them you just want
to suggest that maybe they seek a little help."
Killeen: "And being a woman
and a mom and a grandmom some of these things came in and it's really
all about in some ways, Tim, almost the woman's right to choose.
Because thanks to technology, you can have a family. And traditionally
you need a man to provide the sperm so you can have a family.
"But she did this all with technology and her donor friend. And a
lot of men, particularly from the middle part of the country, would
write in e-mails that this is just not right. We don't create a family
with technology. The American family is a mom and a dad and 2.2 kids
and a 1,250-square-foot house making $40,000 a year.
"That is the norm of what America believes to be the family. So you
have a woman who is a part-time grad student, who had a state
disability who is trying to get back on her feet after an injury and
rehab herself and continue in her career as a counselor.
"She has decided that she'd save her money and use IVF because she
has a history of endometriosis and fibroids and scarred fallopian
tubes, so her life dream was to always be a mom. So the only way to get
that was to go through IVF.
"So you have a woman's right to choose, a woman's right to choose
how she designs her own family and then you have a woman who's trying
to figure out creatively how to finance this. So it's not anything
typical."
Furtney: "It ain't `Ozzie and Harriet."'
Killeen: "It's not `Leave it to Beaver' and it's not `Ozzie and Harriet.' It's not the typical American profile.
"And, it's Southern California. And it's in the land of
entertainment. So you have all the sensational preconceived ideas of
what goes on in Southern California.
"So you look at it from the point of view that men are angry, that
they've been replaced by test tube and IVF. Then you have women who are
saying, `Well, good for her. She has a right to do what she wants to do
and if I could have gotten my family without a man I would have been a
lot happier.'
"So we have people from all spectrums. We now have 88,000 e-mails to
her Web site. It's only been up a week. We have almost 1,500 e-mails,
closer to 2,000, that have just come in to our company Web site giving
us opinions."
Furtney: "It brought our little server down a couple of times."
Killeen: "Within the first
day the news came out we were helping her our server crashed three
times. We had like 50,000 hits in half an hour and we couldn't handle
the world traffic. Because everybody wanted to know about us.
"But what I find so amazing is that, there's a term in psychiatry or psychology called transference.
And when you are overloaded and you've got so many issues yourself,
and there's just one more little thing that somehow you relate to, it
pushes you over the edge. And people say, based on my interviews and
the feedback they send to my Web site, `You don't get it.'
"I do get it. I've read these e-mails. People are really angry."
Q - Did you read all 88,000 e-mails?
Killeen: "Not all 88,000.
I've read probably 2,000, on and off. And what happens is people expect
me to respond to them. They get an automatic response that says `thank
you for sending us a note.'
"Generally, they say the same thing. People are really angry. They
are mad about the economy. They are mad their homes aren't worth what
their mortgages are. They're made they lost their 401-K.
"They're really disappointed in the government because they pay their taxes and they've been a good citizen.
"They've controlled the number of children they can afford to have
and they feel that, based on their perceptions of reading everything,
they've jumped to shame and blame and judgment kind of comments about
Nadya and that she has, according to them, milked the system - figured
out a way to leverage the system so she can stay home and overpopulate
the world.
"And I'm a criminal because everyone in public relations lies. We ALL know that they spin the truth.
"And there was a gentleman who sent me a note yesterday from the
Northern California Taxpayers Association that says I can expect a
criminal indictment at any time because he has analyzed all of my TV
clips and my clients' interviews as well and he knows I perpetuated a
fraud.
"And that I lied and he hopes that I personally will lose my
business, all of my clients and he's going to send me a bill from the
California taxpayers for all the medical expenses and everything else
the state has had to pay for for her.
"That's not logical but it's just an example of the kind of venom
and anger they're projecting on us. The only reason I think they're
doing that is because she doesn't have an e-mail address. There's no
way to contact her. Since we're the conduit to the world for her, we
are the recipients of peoples' personal frustrations.
"We've heard from Katrina victims, and how the government has left
them by the wayside and why should our client have this kind of service
when we don't.
"I heard from someone who's a survivor of the Pentagon attack and
how she's so angry. I've heard about people in Texas who are unhappy
about something there.
"So it's just not about a mom and eight babies. It's about people
being so unhappy with their own personal lives right now and projecting
it and hoping that by some power that we might have to fix what's wrong
in their lives right now."
Furtney: "I don't even think
they want to be fixed." Mike said. "I think they just want to vent.
We're the handiest target and the easiest to get to."
Killeen: "What's fascinating
is people think I lied and I cheated and steal. I used to be a
professional photographer when I first started out in my career.
"Yes, I took pictures of Nadya. Yes, I took pictures of her six
kids. Yes, I took pictures of the octuplets. Did I have offers for lots
of money for those pictures? Yes, I did. Did I sell those pictures? No,
I did not.
"I signed over the copyright of those pictures to the Polaris agency
so if someone wanted to buy one of those pictures, Nadya and her 14
kids would get the money, not me.
"I gave those pictures to her. Everybody thinks I'm an ambulance
chaser and I took this to make money. It cost us money to represent her.
"We have investments in the Web site, the design, private security
and personal security for us. We have a significant investment in her
as a pro bono account without any expectation to ever be paid back.
"And that's OK. That's our commitment to help her, a mom with 14 kids."
Q - What made you give up the account?
Killeen: "How many times do
you need to listen to death threats? And how many e-mails do you need
to read before you get the idea that this is just not a joke.
"This is very serious. When an organized boycott by citizens in
America who are so angry at our client write to our current clients -
send horrible letters to our clients - call our clients, threaten our
clients, telling our clients they're going to boycott their companies'
products and services.
"We had one gentleman send us a letter from Omaha, Nebraska, very unhappy that we represent Union Pacific.
"He went to my Web site, pulled some quotes off there, and sent us a
letter saying he had analyzed all of my TV clips and had read all the
interviews and he had certified proof that I lied to the American
public.
"And that the next day he had instructed his broker to buy all the
shares he could possibly buy in Union Pacific Railroad so he could get
a seat at the management table.
"He sent the letter to the chairman, and to the CFO and said `If you
know what's good for the railroad, you'll never let these people at the
Killeen Furtney group work for you ever again.' They are an
embarrassment and they lied to the American public.'
"So I called him. I called him and said `Hello Mr. So And So. This
is Joann Killeen, president of the Killeen Furtney Group. How are you?'
`Why are you calling me?'
`Well, you sent me a letter and I thought we could have a conversation.'
"He went off about how I lied and he had proof.
"I said, I didn't lie.
"There's a relationship between an attorney and a client called
client/attorney privilege. There is a relationship between a client and
public relations counselor, and it's the same thing. When a client
tells you something, you believe what that client tells you.
"Every time that I conducted an interview on behalf of my client, the information at the time was accurate.
" I never lied to the media. I don't spin. I don't package lies.
That's not what I'm all about. That wasn't satisfactory to him at all.
"So I finally just said I think it's better for us to agree to
disagree and move on, because you have your point of view and I have
mine.
"The next day, we get another faxed letter from him and he writes
back and says `Well thank you very much for your call. I've concluded
my investigation of the Killeen Furtney Group and I've put the folder
in the file, however I will reactivate it at any time that I deem it
necessary. Best of luck in the future and may you be successful in your
business.'
"What I just don't understand is, this is like a tipping point. And
I will, eventually, read all 88,000 e-mails because I think there' s a
bigger story about what's going on in America.
"And Tim, it's just not about a mom with eight babies. Whatever this
symbolically means to America, it's just pushed us over the edge.
"We've been in Iraq for over seven years. We've spent billions of
dollars in the war with Iraq. Over 5,000 of our soldiers have lost
their lives.
"The American public - are they writing to Congress and are they
complaining like they're complaining to me about a mom with eight
babies? I don't think so.
"It's not like we went shopping at Bloomingdale's. OK, there was a
shoe sale. I bought too many Manolo's. I wake up the next morning,
think it's not a good idea, take the receipt back and get credit.
"These babies didn't ask to be born. They're here. We can't send
them back. So are we going to be angry for the rest of our lives
because there's eight kids here we should be able to help?"
"America is the most compassionate country. Whenever there's an
international disaster, we give money to Africa, we help with Sri
Lanka, we're giving money to Unicef, we're the most generous citizens
in the world. Why can't we get beyond our anger and help one of our own?
"A lady called our office and said, if every American just put one
dollar in an envelope and mailed it to you, she wouldn't need state
assistance, we could set up trust funds for those kids and American
keep quiet.
"We waste money on coffee. We waste money on everything. One dollar. Do you know what we could do for that woman?"
"But nobody's doing it."
Furtney: "I talked to a very nice woman in Ohio who is obviously not well off. She's going to send $10 a month for as long as she can."
Killeen: "I had another mom call me from Michigan, I think. Maybe it was from Ohio.
"She said she saw me on the morning show and her two girls were
watching you on TV at breakfast and the girls said, `Mom, we have to
help this lady with all the babies.' So the girls got their allowance
and they sent us diapers from Amazon."
Furtney: "There's a lot of good people out there. Do I think they outweigh the evil messages?"
Furtney cited USA Today about the
percentage of positive comments: About a third were favorable, half are
really unsupportive and the rest were between those two points.
Furtney: "I wouldn't disagree with that."
Killeen has been on Larry King
twice, Dr. Phil three times, Good Morning America with Diane Sawyer,
the Today Show twice, Dateline, has done interviews for Fox, MSNBC,
Entertainment Tonight, Inside Edition, Insider, Billy Bush's radio
show, KFI and KNX.
Killeen: "We've had over a thousand media calls from every continent in the world asking for an interview."
Furtney: "Except Antarctica and Greenland."
Furtney has done interviews on
BBC. Joann has been on Paris TV, Taiwan TV, Australia, China, London,
Italy, Greece, and Johanesburg.
Killeen: "They've either phoned us, e-mailed us, texted us. I've talked to more bloggers. Even Indian television networks."
Q - What do they want?
Furtney: "They want to talk to her (Nadya). That's the first question. Can we talk to her?"
Killeen: "It's fascinating.
We're in the PR business and we're usually pitching reporters to cover
something. So it's fascinating to see the other side where the media is
pitching us. How can we get on to the top of the list?"
Q - Have you been offered money?
Killeen: "Cloak and dagger.
There might be a finder's fee. We'll make it worth your while. We could
pay off your mortgage if you would talk to us. If you know the sperm
donor, well then you could retire. We could give you an executive
producer title.
"I keep saying, `Look, we are a legitimate, ethical public relations
firm. We stand by our work and our credentials.' Mike has a degree from
USC. I have a degree from (Cal State) Northridge. I have a master's of
communication from Simmons College.
"We're both accredited in PR. We're fellows in PR. It's not easy to get accredited and it's even harder to become a fellow.
"Plus I'm a past national president of the largest public relations
association in the world. First woman president west of the
Mississippi. There's only been eight women president in our 60-year
history.
" So we have to have some kind of credentials and some legitimate
expertise to get to where we've gotten. We don't deal in tabloid
journalism. We don't deal in tabloid PR.
"People have offered all kinds of things. We just kind of took their
notes, put them in a database and said `We'll get back to you. We'll
talk to our client about it.'
Furtney: "I don't want that
to sound like we're Pollyanna. I have seven and soon and eighth
grandchild and I think about how I'd like them to be treated if I ever
had the ability to control some story they were involved in, and you
want to give Nadya a fair shot.
"Is her life a perfect model of everybody's image of the American
family? Probably not, but that doesn't for an instant say that she
should be denied anything or that she should be punished because she's
living her life a little differently from what many people would say is
the norm.
"If we started turning the tabloid media loose, they're certainly
able to contact her and many have but I don't feel it's my role to make
it easy on them."
Killeen: "And I don't feel it's our role to facilitate that kind of what I call `checkbook' journalism. That's not what we're about.
"I asked Nadya, `Now that we're part of your team, why did you
select us?' And she said, `You and Mike were the only two people who
came to me and sat down and said "How do you feel? What's going on?
What has this been like for you?"' And she said she instantly felt safe
with you, I felt that you had my best interest and that you would be
strategic, and, no matter what, you would protect me."
Q - What does the future look like for the two of you?
Furtney: "Everybody in the world knows they get their 15 minutes of fame. "
Killeen: "But as public relations professionals, you're always behind the scenes.
"You work with a client and you find out what their business goals
are, you write a strategic plan, you work with them collaboratively,
you hope to implement the plan and get the results that impact their
bottom line in some way so that it's measurable.
"I mean it's all about business and how our efforts can either
increase your sales, introduce a product or whatever it is that a CEO
or a company wants to achieve.
"Hopefully, we've been able to do that strategically through what we do in public relations.
"It's been three weeks today that we met Nadya. If you were to say,
`Joann, did you have any idea. Or did you know?' It's like no, we had
no idea that we would suddenly be the talk of the world.
"People were wanting to talk to the most important or most popular
PR woman and publicist in the world, which I'm not. I'm an accredited
public relations professional. There's a big difference.
"We're not publicists. But that we would suddenly be thrust front
and center. That we would be the discussion of analysts, chat rooms and
blogs. That my personal integrity would be attacked. That my ethics and
business decision-making would be questioned, is just beyond my wildest
imagination.
"That someone would attack me, would attack Mike and make judgments.
"I always say, until you walk in my shoes, you have no idea why I
had to take the steps I took to survive. And every day, hour by hour,
another call. Another rumor. Another message. What about this? What
about this?
"The only analogy I can use is like in a political campaign. It was
the art of war every single day from around the world. There were some
night we only slept two hours."
Furtney: "And I won't
embarrass her by naming her, but I was standing before I did a little
shot with one of the networks a week or 10 days ago and there was a
senior producer on the job and we were just chatting and I said, `Don't
you think it's really interesting that you guys, a major news network
with a long tradition of doing straight news, are just as involved in
this story as any of the evening tabloids, programs or TMZ or that?'
"And she said, `Yep, it is very different than when I started my
career.' It's due to two things - the advent of instant communication,
which we all understand how that technology works, which is the
mechanical side of it and then there's the entertainment aspect of it.
"Whether a big network that's prided itself on its news coverage for
75 years exists or not today isn't so much based on their ability to
cover the news in the old style as it is to get down in the dirt with
the tabloid people and really going after the most sensational item
they can find and put out."
Killeen: "At the end of the day, why we did what we did was to help those eight babies.
"And it was to help Nadya, who had no idea why all those satellite trucks were outside the hospital.
"Why they were staking out her parents' house. Why they were
invading her parents' privacy while they were trying to take care of
her younger babies and get her other kids to school.
"That's just crazy. I reflect on that picture where the little kid
is trying to leave the house with their sweat shirt pulled over his
head so they could get to school."
Furtney: "Welcome to the new world."
Killeen: "I finally had to
say to the media, the first day I was on Diane Sawyer, was `Stop. These
are little innocent kids. Come photograph me but leave them alone.
You're terrifying them. They have no idea why you're doing or what
you're doing. They don't understand. There's eight new babies. They
think they're going to get eight new playmates to play with in the back
yard. They have no idea what's coming. Yet you guys are increasing the
activity and terrorizing those kids.'
"I've seen the worst of journalism and I've seen the best of journalism.
"I've seen some really slimy tactics to try and get beyond us and
get to our client. It's been not what I would have expected from a
professional level of journalism."
Q - Was Nadya allegedly shopping for a $1.2 million home?
Killeen: "It's been amazing
that she's been able to scrape by. We've gotten tons of e-mails from
across the country from women who are angry that a mom has time to go
get her nails done.
"I spent a full day of media training to get her ready for her first interview.
"She had never done an interview before. So it was my job as a PR
counselor to sit down with her and explain all the questions that could
be asked.
"And I had a lot of hardball questions in there. I used to be a
reporter so I had an idea what Anne Curry was going to ask. And, when
we were finished, there wasn't any question that I hadn't prepared her
for."
Furtney: "Part of the reason
she wanted to do (the first interview) with Anne Curry was also the
fact that Anne's a mother and has a shared maternal attitude about
kids, no matter what the number."
Q - Where do you go from here?
Killeen: "We keep saying we're going to go back to our previous life.
"What I find fascinating is we've done so much media that people recognize me now.
"Traditionally, I'm a PR professional who's behind the scenes. The
one that invisibly makes things happen. But I've never been thrust
forward where now people recognize me. Want to have a conversation and
a dialogue with me.
"They really want me to know what they think and feel about Nadya."
Furtney: "To answer your question, I think we continue to do what we've done. We don't see any reason to change.
"Perhaps you could make an argument that having gone through this,
we're a little more knowledgeable of some aspects of the media than we
were prior to this."
Killeen: "The thing that
surprised me the most, beside the backlash to Nadya, is the backlash to
us as a company. The fact that people would go to our Web site and
write or call all of our clients.
"We represented Nadya pro bono, but they decided we were crooks.
"All we tried to do is help a mom , pro bono, navigate the
international media demand for information about the mother of
octuplets. That's all we've done."
Furtney said eight is a magic number in some cultures.
Q - If you could rewind three weeks, knowing what you know now, would you do it again?
Furtney: "Given what we know now, we'd probably still persuade ourselves ... yeah, I think we probably would."
Killeen: "Grandma Murphy
would always tell us growing up as kids, the way to grow as a person is
to go toward your fears. So whatever absolutely scares you and
terrifies you, that's what you're really supposed to be doing."
Q - Was Nadya right or wrong to have this many children?
Killeen: "If you listen to
her story, I think she made the right decision for her. Until you've
walked in her shoes, how can you say she's wrong?"